Smartphone Use for Automotive Shopping on the Web Rises
Arianne Walker The proportion of vehicle shoppers who use smartphones for automotive research on the Internet has climbed over 40% from 2010, according to our J.D. Power Automotive Mobile Site Study,...
View ArticleJ.D. Power Expert Discusses Digital Trends in Shopping for a New Vehicle
Arianne Walker Arianne Walker, senior director of media and marketing solutions at J.D. Power, provided insights from J.D. Power’s latest research on the automotive shopping process during an opening...
View ArticleExperts Discuss how Millennials Consume Content, Shop Differently
Reaching millennial consumers is a key focus for marketers in the auto industry, and was a key topic during presentations and panel discussions at the October J.D. Power Automotive Marketing Roundtable...
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